Fíor Fitness CrossFit
Fíor Fitness CrossFit is a premier, community-focused training facility located in San Francisco's vibrant Richmond District. We are dedicated to helping individuals of all fitness levels unlock their optimal health through the power of the CrossFit methodology. Under the direct guidance of our highly experienced and supportive coaching staff, you will master functional movements that translate directly to daily life and athletic performance. Our box offers a welcoming, ego-free environment where camaraderie and hard work go hand in hand. Whether you are looking to build strength, improve cardiovascular endurance, or find a tight-knit fitness family, Fíor Fitness is your ultimate training destination in SF.
Experienced Coaching
Every class is led by certified, passionate coaches who prioritize proper technique, safety, and personalized scaling.
Inclusive Community
We foster a supportive community environment where athletes of all ages, backgrounds, and fitness levels train together.
Functional Longevity
Our training methodology focuses on building strength and mobility that keeps you healthy and active outside the gym.
Rory Marlow
Head Coach & Owner
Rory is a highly experienced CrossFit coach dedicated to helping members achieve optimal health. With years of functional fitness training and specialized athletic preparation under his belt, he designs programs that prioritize long-term physical durability and high performance.
Sarah M., 34 yrs
"Fíor Fitness completely changed my perspective on working out. Rory is an incredible coach who tailors movements to my skill level, and the community is so incredibly supportive. Best gym in SF!"
David K., 29 yrs
"Amazing programming and top-tier coaching. The pre-season prep sessions really helped me level up my athletic performance. Highly recommend checking them out on Geary!"
CrossFit Rig & Lifting Zone
Equipped with custom pull-up rigs, high-quality Olympic lifting bars, bumper plates, and solid lifting platforms.
Cardio & Conditioning Arena
Features professional rowers, assault bikes, and ample floor space designed for high-intensity metcons and functional runs.
Mobility & Recovery Station
An area stocked with foam rollers, lacrosse balls, resistance bands, and stretching mats to aid in post-workout recovery.
Pre-Season Athletic Preparation
A focused, structured multi-week training program designed to build explosive power, aerobic capacity, and injury prevention for athletes.
Saturday Community CrossFit Intro
An inviting weekend class designed specifically for beginners to try CrossFit in an easygoing, encouraging group setting.
5509 Geary Boulevard, San Francisco, California, United States
Open in Google MapsPlace ID: ChIJ3TMfhxCHhYARJBr_TLQIMw8
CrossFit WOD (Workout of the Day)
Entraînement du jour - séance intense et variée
Saturday Community CrossFit Intro
Entraînement fonctionnel varié
Strength & Conditioning
Specialized class
Personal Training
Specialized class
Strengths
- Outstanding Coaching - Led by highly skilled professionals like Rory Marlow who emphasize safe technique and tailored progressions.
- Tight-knit Community - Known for a warm, welcoming vibe that acts as a strong motivator for local Richmond District residents.
- Clean, Quality Space - Fitted with professional-grade functional fitness equipment that is meticulously maintained.
- Scalable Workouts - Workouts are customized on the fly to fit absolute beginners as well as advanced competitive athletes.
Watch points
- Split Class Hours - The gym operates primarily in the mornings and late afternoons, which might require scheduling coordination.
- Urban Street Parking - Street parking on Geary Boulevard can occasionally be busy, so taking public transit or walking is recommended.
CrossFit WOD (Workout of the Day)
Our core class consisting of constantly varied high-intensity functional movements. Expect a mix of gymnastics, Olympic lifting, and metabolic conditioning designed to improve overall fitness and build strength.
Objective: All-around Physical Preparedness
Saturday Community CrossFit Intro
A beginner-friendly session introducing the fundamentals of CrossFit movements. Ideal for anyone looking to try out functional fitness for the first time in a slow-paced, educational, and fun setting.
Objective: Movement Technique & Basics
Personal Training
One-on-one sessions customized to your specific lifestyle, athletic goals, or injury rehabilitation. Receive undivided attention on technique, accessory work, and mobility.
Objective: Individualized Progression
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Located in SF's historic Richmond District, Fíor Fitness resides on the bustling Geary Boulevard corridor. It is a vibrant, friendly neighborhood offering a mix of local shops, cafés, and restaurants to explore before or after your workout.
Public transport
Easily accessible via SF MUNI, specifically the 38 Geary and 38R Geary Rapid bus lines, which stop just steps from the gym entrance.
Parking
Street parking is available along Geary Boulevard and adjacent side avenues (metered and residential limits apply).
Landmarks
Approach
We view functional fitness as the primary driver for a long, high-quality life. Our approach values movement quality and consistency over intensity, setting a strong foundation before dialing up the speed.
Methodology
We utilize the classic CrossFit methodology - constantly varied functional movements performed at high intensity - paired with meticulous coaching observation and customized scaling for every single athlete.
Progression
Members progress by mastering foundational barbell, bodyweight, and cardiovascular exercises. As mechanics become solid, coaches introduce heavier loads, faster paces, and more complex movements.
Unlimited Membership
- Access to all group classes
- Includes daily coaching and programming
- Goal-setting check-ins
3x Weekly Membership
- Up to 3 classes per week
- Comprehensive coaching feedback
- Access to weekend community classes
Single Session Drop-In
- Single group class pass
- Perfect for experienced visiting athletes
- Access to amenities
First visit
Arrive about 10 minutes before your scheduled class. You will be warmly welcomed by our staff, shown around the space, and introduced to your coach for a brief alignment on your fitness goals.
Required equipment
Please wear comfortable workout clothing, flat athletic training shoes, and bring a water bottle. We supply all training equipment.
What a typical session looks like
Every 60-minute class begins with a coached warm-up, followed by a technique review of the day's movements, a high-energy Workout of the Day (WOD), and finishes with a mobility cooldown.
Gymnastics & Rig
Strength & Olympic Lifting
Cardio Machines
The CrossFit Open
An annual worldwide virtual competition hosted in-house, where our members challenge themselves and cheer each other on in a highly charged, fun environment.
Saturday Morning Social WODs
A fun, partner-style group workout followed by casual coffee and breakfast hangouts in the neighborhood.
Rory Marlow
Rory has a deep-seated passion for functional movement and athletic pre-season conditioning. He is committed to tailoring workout parameters so that athletes of any baseline ability can safely and confidently thrive in a CrossFit setting.
CrossFit HQ
Fully recognized and affiliated CrossFit establishment adhering to strict global safety and methodology standards.
We offer tiered monthly memberships including Unlimited CrossFit Access, 3x/week memberships, Drop-in passes for visiting athletes, and a complimentary Saturday morning intro class.