CrossFit UVA
CrossFit UVA, in partnership with Affinity Wellbeing, is Frome's premier custom-built functional fitness facility. Established with over 11 years of official CrossFit affiliation, we provide an award-winning training experience designed for all fitness levels. Our custom-built 'UVA' facility features top-tier strength and conditioning equipment, complemented by an expansive outdoor training arena. We offer a highly welcoming and supportive community environment where experienced coaches guide you through elite programming, including CrossFit, HYROX, and dedicated youth classes. Our mission is to inspire lifelong fitness, build true physical capability, and foster lasting friendships in an encouraging space.
Dual Premium Facilities
Two custom-built training spaces tailored specifically for functional movements, heavy lifting, and athletic performance.
Highly Welcoming Community
A diverse and friendly atmosphere where members support each other through every workout and celebrate mutual success.
Expert Coaching & Guidance
Our professional coaches provide meticulous movement scaling and personalized instruction in every single class.
Paul Roffey
Founder & Head Coach
With over 17 years of experience in personal training and functional fitness, Paul leads the coaching team with a passion for helping members achieve their personal breakthroughs.
Local Member, 34 yrs
"Affinity Wellbeing in Frome offers a highly welcoming and friendly atmosphere with dedicated trainers and top-class facilities."
UVA Custom Training Hall
A fully outfitted functional fitness space complete with premium rigs, Olympic lifting bars, bumper plates, and specialized metabolic conditioning equipment.
Outdoor Training Arena
A massive outdoor training area used for dry-weather workouts, strongman carries, sled pushes, and expansive team WODs.
CrossFit Kids UVA
Fun, engaging, and safety-focused functional movement classes tailored to help children build coordination, strength, and confidence.
HYROX Frome Prep
Dedicated endurance and functional strength training modeled after the official global fitness race, combining running with specialized workout stations.
Unit 9, Keyford Court, Manor Furlong, Frome, Somerset, United Kingdom
Open in Google MapsPlace ID: ChIJI0NiyIwsckgREecjSqo3arQ
CrossFit WOD
Entraînement du jour - séance intense et variée
HYROX Conditioning
Préparation aux compétitions HYROX
CrossFit Kids
CrossFit adapté pour enfants
Olympic Weightlifting
Specialized class
Open Gym
Accès libre à l'espace d'entraînement
Personal Training
Specialized class
Strengths
- Highly Experienced Box - Over 11 years of continuous CrossFit affiliation guarantees experienced coaching and a highly refined community environment.
- Outdoor Training Area - The massive outdoor space allows for diverse, dynamic workouts that standard indoor-only gyms cannot offer.
- Versatile Programming - Offers an exceptional blend of CrossFit, HYROX, and dedicated kids programs to satisfy the entire family's athletic needs.
Watch points
- No On-site Wet Area - While changing facilities and showers are available, we do not feature a sauna, steam room, or swimming pool.
- Peak-Hour Booking Required - Popular morning and evening class slots fill up quickly, making early registration highly recommended.
CrossFit WOD
Our signature high-intensity class incorporating elements of Olympic lifting, gymnastics, and metabolic conditioning. Every workout is scaled to the individual's ability, ensuring a safe and challenging experience.
Objective: Overall Functional Fitness
HYROX Conditioning
Focuses heavily on raw aerobic capacity, endurance running, and targeted functional movement patterns mimicking official HYROX event challenges.
Objective: Cardio & Stamina
CrossFit Kids
A fun and interactive class focusing on basic movement patterns, coordination, stability, and teamwork through active games and age-appropriate physical challenges.
Objective: Motor Skills & Coordination
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
CrossFit UVA is nestled within Keyford Court on Manor Furlong, a highly accessible industrial and commercial hub in Frome, Somerset. The area offers a quiet yet productive professional training setting away from congested high streets.
Public transport
Easily reached via local bus services stopping near Keyford, and just a short drive from Frome Railway Station.
Parking
Ample free on-site parking is available directly within Keyford Court for all members.
Landmarks
Approach
We emphasize functional, real-world movements performed at high intensity to build a body that is as capable as it is healthy.
Methodology
We focus on meticulous coaching, structural form, and individualized scaling so that members of all skill levels can train side-by-side safely.
Progression
Members progress through consistent movement coaching, periodic performance metrics tracking, and tailored personal coaching adjustments.
Unlimited Monthly Membership
- Unlimited access to all CrossFit WODs
- Access to open gym sessions
- Discounted access to HYROX classes
Class Pack (10 Sessions)
- Valid for all regular scheduled classes
- No long-term commitment
- Flexible scheduling via app
First visit
Please arrive 10-15 minutes prior to your first class. A coach will greet you, give you a brief tour of our custom facility, and discuss any personal fitness history or injuries before the session begins.
Required equipment
Comfortable workout clothes, flat-soled athletic shoes (cross-trainers are ideal), and a personal water bottle.
What a typical session looks like
Every 60-minute session consists of a thorough dynamic warm-up, a skill or strength progression piece, the Workout of the Day (WOD), and a dedicated cool-down/stretching phase.
Strength & Weightlifting
Metabolic Conditioning
Internal Team Challenges
Fun, community-focused competitive days where members team up to tackle custom team WODs.
The CrossFit Open
Our global online competition event hosted at the gym, complete with Friday Night Lights viewing and community heats.
Paul Roffey
Paul is highly passionate about biomechanics, structural integrity, and building a supportive environment where athletes can reach their peak potential without injuries.
Affinity Wellbeing
Our parent functional wellness brand providing comprehensive personal training, events, and community wellness programs.
HYROX
Official partner hosting Frome's premier HYROX preparation classes and simulated events.
Flexible membership options are available, including unlimited monthly CrossFit access, class packs, and professional personal training packages. Drop-ins and trial sessions can be booked directly via email or phone.